Digital marketing is the strategic use of online platforms to promote products and services. It’s a broad field that includes various strategies such as Social Media Management, Strategic Advertising Campaigns , Premium Content Creation, Influencer Marketing, Branding and Strategy, Web Design and Development, Search Engine Optimization, and Marketing Research and Consulting
According to a report by eMarketer, global digital ad spend reached $333.25 billion in 2020, underscoring the vast and ever-growing scope of digital marketing. It’s not just about having a website or running ad campaigns on social media platforms—it’s about creating a digital ecosystem around your brand where each component works in harmony to drive growth and success.
In the car, except for the driver who is focused on driving, everyone else is usually on their phone. When no one is looking at the road, who will see those billboards?
No one denies traditional marketing, but now nearly 5 billion people around the world spend time on the internet for shopping, learning, entertainment, and even work. If you want to reach these people and attract their attention, digital marketing is important and necessary for you.
Understanding the digital marketing landscape is crucial for businesses to navigate the digital world effectively. It’s about choosing the right strategies that align with your business goals and leveraging them to create a cohesive and effective digital marketing plan.